Jaguars have provided transportation for 007 in at least 4 movies in the franchise, featuring quite prominently in “Die Another Day,” “Skyfall,” “Casino Royale,” and “Quantum of Solace.” But it’s not quite a preview of what he’d look like as James Bond (the actor has long been rumored to be the heir apparent to Daniel Craig in the 007 franchise, although nothing’s been confirmed. Even Sony ex-chief Amy Pascal voiced her approval in one of those leaked emails made public a few months ago). However, you’ll get to see Idris Elba get behind the steering wheel of the latest Jaguar model, the XE, as part of a 4-part documentary series that follows the actor and musician on what is described by the auto manufacturer as an “epic road trip” from London to Berlin, while testing the class-leading fuel economy and technology credentials of the new Jaguar XE.
Starting his journey on January 10, at the National Youth Music Theatre in London, where his own acting career began, Idris auditions young hopefuls before getting into the Jaguar XE 2.0-litre four-cylinder diesel 163PS for a 750 mile journey across 4 countries, in 3 days, in challenging winter conditions, to deliver the XE to its German launch, and also to DJ at a special pop-up party in Berlin.
It’s essentially a 4-part commercial for the Jaguar XE; ads have to be more and more creative these days to get the right kind of attention, and generate buzz. Although, likely, most of us watching the series can’t afford to buy these $70,000 cars (on average), which won’t be available for purchase in the USA until 2016.
Below you’ll find the first 2 parts of the series; the last 2 will become available on February 18 and 22, on Jaguar’s Youtube channel.