I’ve never been a “sneaker head;” my pair of Nike runners is enough for me, replacing them every few years, once I feel that I’ve worn them out, and need a new pair. But I can understand being obsessed with a particular thing; we all have our affinities. Some are simply collectors, appreciative of what they deem works of art; while others go far beyond that. All of them are at the center of this upcoming new documentary titled “Sneakerheads,” which is set to screen at the SXSW Film Festival later this month.
The film documents the extremes that some have and will go to get their hands on a unique pair of kicks, whether it’s hiding in trash cans to score a pair of Retro Jordan 11s, or camping for days in sub‐zero temperatures for the latest Nike Foamposites. The documentary will ask how sneakers became as prized as collectable art? From the shores of Cali to the congested streets of Tokyo, “Sneakerheadz” examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don’t just want to admire art, they want to wear it.
This film is screening as part of SXsports.
The film is directed by David T. Friendly and Mick Partridge.
Check out a trailer below: