Back to IndieWire

Sundance Institutes’s Sarah Eaton Announced as Guggenheim’s New Director of Media and PR

Sundance Institutes's Sarah Eaton Announced as Guggenheim's New Director of Media and PR

Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation, announced today the appointment of Sarah Eaton as Director of Media and Public Relations.
Eaton will oversee the planning and implementation of strategic media relations, communications and other outreach efforts for the Museum and Foundation.
Eaton most recently served as Director of Media Relations at Sundance Institute. During her time there, she was responsible for publicity, social media and strategic messaging for the Institute’s full range of initiatives, including the annual Sundance Film Festival, Sundance London, Sundance Film Festival—Hong Kong Selects and Sundance NEXT FEST in Los Angeles. Previously, Eaton was Senior Vice President of Communications for Sundance Channel (now SundanceTV). 
“Sarah comes to the Guggenheim with a rich and deep background in the communication of ideas across media and cultures,” said Armstrong in a statement. “She will play a key role in amplifying and enriching how we communicate our exploration of modern and contemporary art, and how we engage with audiences locally and globally.”

READ MORE: Sarah Eaton Named Director of Media Relations at Sundance Institute

Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.

This Article is related to: News and tagged ,

Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox