TV One today announced that the network is on track to achieve what it calls an historic first quarter ratings record this year, for both prime time and total day, thanks to strong reception of original scripted projects in, “Fear Files” and “Hear No Evil,” which pulled in a combined 3.3 Million total viewers across their premiere and encore airings.
Both movies aired the weekend of 03/13-03/15.
Also contributing to the network’s Q1 ratings success were the premieres of the 46th NAACP Image Awards, a sneak peek of new summer comedy “Born Again Virgin,” the Original Movie “White Water,” and returning series “Unsung Hollywood” and “R&B Divas LA.”
Additional highlights via press release from the network:
– “Hear No Evil” was the #1 Movie on Cable last weekend, and the #2 Non-Sports Telecast on TV in its premiere night among Black Adults 25-54 and Black Females 25-54.
– “Hear No Evil” is the most watched TV One original movie premiere of all-time among P25-54, F25-54, Households and Total Viewers.Noted TV One President Brad Siegel, “While there are three more quarters to play, TV One’s powerful first quarter is yet another example of the strength of our relationship with Black viewers. The strong showing by these films once again confirms the rationale for our strategic and unwavering commitment to regularly airing entertaining original TV movies.”
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The competition for YOUR eyeballs should only intensify in the coming years.