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Vice Launching Female-Centric Channel

Vice Launching Female-Centric Channel


Vice, the hipster news media conglomerate, is becoming “less dude.” 

Long known for its “edgy,” male-skewing reportage, the web/film/TV/books/music company will be launching Broadly, its first channel aimed at women, this spring. Topics addressed will include politics, culture, lifestyle, sex, and fashion.

Three series have thus far been announced. “A Day in the Life” will follow a woman for 24 hours, examining the “careers and lifestyles of everyone from a bullfighter to a ballerina,” according to THR. “Style and Error” will focus on the translation of fashion from the catwalk to the street by “getting super deep with the superficial.” “How (Blank) Found Feminism” is the most politically engaged of the trio of shows, offering revelations into how public figures came to declaring themselves feminists. 

Broadly will be led by publisher Shanon Kelley and Director of Content Tracie Egan Morrissey, whose byline should be familiar to longtime readers of Jezebel. 

“If you look at the current landscape of women’s media, it is purely reactionary,” commented Kelley on Broadley’s launch. “Blogs are either reacting to the news, gossiping about celebrities, or discussing the latest beauty and fashion trends. No one is telling original stories that women specifically relate to. For Vice, it is in our DNA to provide original, story-driven video content and speak to a millennial audience.”

[via Hollywood Reporter]

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