A whole generation of Americans grew up going to the video store. It seems like a bygone memory now, which makes the plight of shops like Austin, Texas’s Vulcan Video — a self-described “family-owned, independent video” business — especially poignant. But not to worry: two of pop culture’s most recognizable faces have joined forces to crusade on the behalf of mom-and-pop video shops the nation over. That’s right, folks, Vulcan Video, which has been serving Texas’s “very limited” VHS needs since the ’80s, is getting a big boost from Jimmy Kimmel and a certain local boy by the name of Matthew McConaughey.
Kimmel conceived of the idea to promote Vulcan Video via his Twitter account, and now he’s gone ahead and made a damn funny spot for the shop that recently aired on his own program, “Jimmy Kimmel Live.” In the seven-minute clip, we see Kimmel pay a visit to Kristen and Brian, the two affable proprietors of Vulcan Video, with hopes that he can manage to lend a hand to their dwindling business. The commercial he cut with McConaughey is righteous, good-natured fun — the “Interstellar” star is certainly looking nice and shaggy with his man-scruff and trucker hat that reads, simply, “alright” (perhaps he’s still “in the woods,” so to speak, coming off of Gus Van Sant’s “Sea of Trees”?). In the video, we also learn that Kimmel is baffled by what exactly constitutes Asian horror cinema and that he’s (not surprisingly) a big fan of “Hot Dog: The Movie.” Also, McConaughey really hates streaming. Hates it.
Check out the clip below, and keeps your eyes out for a very special “Texas Chainsaw Massacre III” shout-out from McConaughey.