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Weekend B.O. March 27-29 (Still Good Enough)

Weekend B.O. March 27-29 (Still Good Enough)

The general
consensus is that with a few exceptions, such as the “How To Train Your Dragon”
movies, Dreamworks animated films are not as good, nor as financially successful
as Disney and Pixar movies. And for the most part, that’s true.

animated films, by and large, seem to miss that special touch. In terms of story, they’re not as compelling, and cynically rely too heavily on familiar tropes
that have been used before on other films. Add to that the characters never
seem to be as fresh or as well rounded as in Pixar films.

No surprise
therefore that “Home”, judging from critic reviews and advance screening word of mouth, follows in the same disappointing path as other Dreamworks
films, with the added burden of the lead alien
character, “Oh” (voiced by “The Big Bang’s” Jim Parsons), is one of the most
annoying characters in an animated film in years.

However, despite that, and maybe because of the advance publicity about Rhianna voicing the
other main character of Tip, “Home” actually did much better than expected this
weekend, coming in at No. 1, with  $54 million.

Meanwhile, the Kevin Hart/Will Farrell comedy “Get Hard”, despite bad reviews and criticism
that the film overindulges itself with homophobic and racist humor, did as well as expected, coming in second with a very respectable
$34.6 million.

Last week’s
No. 1 film, “Insurgent,” dropped nearly 58% from the previous week, coming in third with $22
million, which means that it’s unlikely the film will equal the domestic $150
million gross of “Divergent.” Even worse, overseas figures right now are at $47
million, which isn’t that impressive either. But Lionsgate/Summit is still stuck
with doing another film in the series, whether they like it or not.

One interesting
result is the 5th place finish for the Radius/Weinstein Company pick
up horror film, “It Follows”. After enthusiastic reviews and positive audience
reactions to the film, Radius postponed its plans to open it in a limited theatrical
release and VOD, and instead opened it on over 1200 screens across the country.

This gives
some evidence to what some people have been saying that VOD is not a new model
for film distribution, but is actually instead just a cheap way for
distributors to release films that they think are simply not good enough, or
will not attract a significant audience. That is until something like “It
Follows” comes along to make them change their minds, and think it could be a potential
real money maker. What do you say?

One mystery
that is yet unexplained are the overseas box office numbers for “Selma.” The film
has opened in over 30 countries so far, and yet the foreign box office
totals are literally impossible to find. 

Box office
tacking numbers stopped a few weeks ago, in February, after the film opened in a
few countries in Europe, the Middle East and in Australia. The last
overseas figures had the film earning around $7 million and, taking a guess, it should be at around $30 million foreign right now. But until more up to date
and complete figures come in, one will never know the exact overseas B.O.

1) Home   Dreamworks/Fox  $54,000,000 
2) Get Hard  WB  $34,610,000 
3) The Divergent Series: Insurgent  LG/S  $22,075,000  Total: $86,394,000 
4) Cinderella   BV  $17,515,000  Total: $150,022,000 
5) It Follows  RTWC  $4,021,000  Total: $4,755,000 
6) Kingsman: The Secret Service  Fox  $3,050,000  Total: $119,424,000 
7) Run All Night  WB  $2,205,000  Total: $23,823,000 
8) The Second Best Exotic Marigold Hotel  FoxS  $2,185,000  Total: $28,135,000 
9) Do You Believe?  PFR  $2,150,000  Total: $7,052,000 
10) The Gunman  ORF  $2,045,000  Total: $8,810,000 
11) Focus WB  $1,370,000  Total:  $51,929,000 
12) McFarland, USA  BV  $1,126,000  Total: $40,567,000 

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