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10 Golden Rules for Film Distribution from an Industry Vet

10 Golden Rules for Film Distribution from an Industry Vet

There are many, many books and articles written on how to successfully distribute a film. After 41 years in the exhibition and distribution business,
I’ve compiled a list of 10 rules which I feel, if followed, will help you to successfully and economically launch your film:
Rule #1. Open your film in a well-established theater in New York or Los Angeles.
Rule #2. Hire a publicist to contact the film critics, write and mail press releases, and compile and distribute production notes.
Rule #3. Set up a campaign to market your film with the major digital platforms (Netflix, iTunes, Amazon, Hulu, Google Play) and Cable VOD.
Rule #4. Promote your film on the search engines (Google, Bing, Yahoo) and the Social Networks (Facebook, Twitter).
Rule #5. Make sure your film is feature length (minimum 70 minutes).

Rule #6. Adhere to the 50/50 percentages. Allocate 50% of your
budget for producing the film and 50% for marketing and promoting your
Rule #7. Don’t edit your own film. You can’t be objective.
Rule #8. Don’t rush to distribute nationally. Establish credibility first with a successful New York or Los Angeles run.
Rule #9. Don’t overspend on filmmaking equipment. A key to your success will be keeping your costs very low.
Rule #10. Use professionals to create your website, produce your trailer, and design your poster.

The features offered on our CINEMAflix Distribution Program (

) will go a long way in helping you to launch your film. It will also help you to follow the above Rules.

Our goal? To have you achieve success without spending a ton of money!

Our best,

Elliott Kanbar

Donald Rabinovitch
Executive Vice President – International Sales & Business Development

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