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Female Filmmakers Initiative Research Confirms Hollywood Is Stuck in a Sexist Rut

Female Filmmakers Initiative Research Confirms Hollywood Is Stuck in a Sexist Rut

The big Hollywood studios are all in Las Vegas this week, showing off their upcoming summer films to the theatre owners at CinemaCon. Clearly, gender is on their mind, since John Fithian, the head of the National Association of Theatre Owners (NATO) declared 2015 to be the “year of the woman at the box office.” Of course, if you are following the news out of Vegas closely, you will know that that is so not true, as most all the presentations have featured superhero movies and men like Tom Cruise and Arnold Schwarzenegger.

Yes, we will probably have a couple of successful female-led movies at the box office, like “Pitch Perfect 2,” “Spy” and “Trainwreck,” but if you look really closely, there may be five or six movies with female leads opening wide this summer (on over 2,000 screens) compared to the at least 25-30 movies that will have male leads.

The thing to understand about how we got to this point, where there are so few movies about women — and even fewer movies written by women and even fewer films directed by women — is that the pipeline for women to get into this business is stuffed so full of testosterone and men that women are being derailed at all levels, even at the entry level. And there are so many women out there who want in. They have stories to tell. They have ambition (even though people in the industry think they don’t). They are talented. But they can’t break through. And this is sad for them, because an entire generation of women has basically been denied access to this industry, and this is sad for us because we won’t get to see their stories on screen.

Another thing this data shows is that women who want to tell women’s stories get stuck in a gender ghetto. Women who want to move up the ladder had better pick up a gun or do some action, because that’s where the opportunity for success is. That makes me sad on a whole different level, because what this reminds us is that stories about women are just not given the same weight as stories about men. 

The data released yesterday by the Female Filmmakers Initiative, which is a partnership between the Sundance Institute and Women in Film LA, showed that there is a clear-cut gendered marketplace and deep-seated stereotypes about women that pervade the industry and prevent women from achieving high levels of success.  

Conducted by the Media Diversity and Social Change Initiative at the Annenberg School for Communication and Journalism, this data makes the film industry look like it is stuck in the early ’50s. Shit, it makes the folks at Sterling Cooper seem progressive.

I am always astounded when I hear people say that they didn’t know the industry was this bad. That people have good intentions. That they are not really sexist; they are progressive. They believe in women’s rights. They believe in gay marriage. It’s just not true. People know that women are missing. They just don’t know how to solve the problem, so they pretend they are not a part of it. But this data (as well as the two reports that came before it from the Initiative) confirms that no matter how many people are open to hiring women, they are not doing it. They may not be doing it for a whole host of reasons, including unintentional bias. But bias it is, and folks in Hollywood need to figure out how to improve their industry so it doesn’t get left behind while the rest of us continue our lives in the 21st century.

We agree wholeheartedly with the report’s conclusion, which states, “Across three years of research, it is clear that the film industry must grapple with not only the paucity of female directors working at its highest ranks, but also the image industry leaders hold regarding female directors. To journey from gender inequality to parity, decision-makers and advocates must work to alter their perceptions about what women can and want to do in their careers. This requires moving away from narrow and limiting stereotypes to conceptions of women that are as open and unbounded as those surrounding men. By making the choice to act strategically, the industry can bridge the gap between business, advocacy, and creativity to foster an environment in which it is possible for female directors to flourish.”

The press release follows. We will be reading the data here very carefully and will have more to come.


New research shows films by women and men are equally likely to receive distribution out of the Sundance Film Festival U.S. Dramatic Competition, but gap widens from there

Industry perceptions of a gendered marketplace, scarcity of talent pool, lack of ambition, as well as gender imbalance among gatekeepers, help explain broken pipeline for female filmmakers

Study conducted by Stacy L. Smith, Ph.D., Katherine Pieper, Ph.D., and Marc Choueiti at Annenberg School for Communication and Journalism, University of Southern California

Los Angeles, CA — Sundance Institute and Women In Film Los Angeles, co-founders of the Female Filmmakers Initiative, unveil Phase III of a groundbreaking study that reveals the barriers and opportunities in the careers of female narrative film directors after premiering a film at the Sundance Film Festival. The study, authored by Dr. Stacy L. Smith of USC’s Annenberg School, is two-pronged: it first examines the distribution deals and exhibition patterns of both male and female Sundance Film Festival U.S. Dramatic Competition directors. Then, qualitative interviews with filmmakers, film buyers and film sellers provide deeper insight into the issues facing female directors. For the full report, click here.

“Having completed this three-year study, we have accomplished a thorough analysis of this issue and now know that female filmmakers face deep-rooted presumptions from the film industry about their creative qualifications, sensibilities, tendencies and ambitions. Now we need to move a heavy boat through deep waters, and WIF is committed to year-round action until sustainable gender parity is achieved,” said Cathy Schulman, President of Women In Film Los Angeles.

Keri Putnam, Executive Director of Sundance Institute, said, “With three years of research to build upon, we’re at a watershed moment of awareness regarding gender inequality, and these new findings help pinpoint where and why female filmmakers fall out of the industry’s pipeline. Diversity in media is critically important to the health of our culture because it is through media that we understand ourselves and each other. We can’t make systemic shifts without allies in all corners of the industry.”

“Female directors face a steep fiscal cliff as they attempt to move from independent to more commercial filmmaking. Across 1,300 top films from 2002 to 2014, the ratio of male to female directors was just over 23 to 1,” said Dr. Stacy L. Smith, the Principal Investigator and Director of the Media, Diversity, & Social Change Initiative. “In this report, we identify the barriers that help explain this gender disparity. After three years of research, the question can progress from ‘why are female directors missing behind the camera in top films?’ to ‘what can be done to create change?’” 

Quantitative Findings: Content, Distribution and Exhibition of Films in SFF U.S. Dramatic Competition 2002-2014

• Females directed one-quarter of the films in SFF U.S. Dramatic Competition between 2002 and 2014. Of the 208 U.S. Dramatic Competition films at SFF between 2002 and 2014, 25.5 percent had a female director (n=53) and 74.5 percent had a male director (n=155). This translates into a gender ratio of 2.9 to 1.

• Gender is a significant factor in the types of stories told by directors in SFF U.S. Dramatic Competition. Three-quarters of all SFF U.S. Dramatic Competition movies featured drama, comedy and/or romance, with female-directed films (92.5 percent) more concentrated in these genres than male-directed films (69 percent). Lead character gender was also associated with director gender. Male-directed films were more likely to feature male leads whereas female-directed films were more likely to feature female leads.

• Gender did not affect whether SFF U.S. Dramatic Competition films received theatrical distribution. Of the 208 SFF U.S. Dramatic Competition movies from 2002-2014, 177 received domestic distribution (85.1 percent) and 31 did not. Female-directed films (88.7 percent) were just as likely to receive distribution out of SFF U.S. Dramatic Competition as male-directed films (83.9 percent).

• There are differences in the types of companies that distribute male- and female-directed films. Movies with a female director (70.2%) were more likely than movies with a male director (56.9%) to be distributed by Independent companies with fewer financial resources and lower industry clout. Conversely, male-directed films (43.1%) were more likely than female-directed films (29.8%) to receive distribution from a Studio Specialty/Mini Major company—companies with deeper pockets and greater reach.

• Theatrical density was not related to director gender among SFF films with limited Independent distribution.Male-directed and female-directed SFF U.S. Dramatic Competition films with Independent distribution were equally likely to be shown in 1-75 theatres as to be shown in 76-250+ theatres.

• At the highest platform of theatrical distribution, above 250 screens, male directors outnumber female directors by a factor of 6 to 1. Among films distributed by Studio Specialty/Mini Major companies, a greater percentage of male-directed films (32.1 percent, n=18) were shown in 251+ theatres than female-directed films (21.4 percent, n=3).

• The director gender gap is at its widest in top-grossing films. Across 1,300 top-grossing films from 2002 to 2014, only 4.1 percent of all directors (n=59 of 1,433) were female. This calculates into a gender ratio of 23.3 male directors to every 1 female director.

• The prevalence of females decreases notably when moving from independent to mainstream film. In 2014, there was a 25 percent difference between the percentage of female directors at SFF (26.9 percent) and the percentage of female directors across the top 100 films (1.9 percent). This is almost double the gap observed in 2002.

• The results from this study demonstrate that female directors set out on a course that confirms and triggers a stereotype that may affect the deals they make and the opportunities they are offered. As such, the choices female directors make early in their careers can have lasting financial consequences.

Qualitative Findings: Impediments Facing Female Directors
The qualitative section of the report uses data from 59 interviews (39 male, 20 female) with buyers and sellers who were asked about the reasons for the lack of female directors in top 100 films. Forty-one female directors were also interviewed. The major barriers that emerged were consistent with results from previous phases as well as other research. Those impediments were:

• Perception of a Gendered Marketplace (44 percent): Female directors are perceived to make films for a subset and/or less significant portion of the marketplace. In contrast, films by males are perceived to reach wide and lucrative segments of the market. One explanation for this difference is the tendency to “think director, think male,” or to describe the job of a director or profitable film content in masculine terms. 

• Scarcity of Talent Pool and Experience (42 percent): Industry decision-makers perceive that there is a scarcity of female directors and a small pool to choose from in top-grossing films. Those interviewed named, on average, three female directors who might be included on consideration lists. In contrast, 45 different women helmed one of the 100 top-grossing movies across 13 years, and over 100 different women brought a narrative film to Sundance Film Festival from 2002 to 2014. 

• Women’s Perceived Lack of Ambition (25 percent): Participants mentioned or questioned the degree of interest women have in 1) the directing position generally and 2) genre-based jobs, including action and tent-pole films. Sellers were more likely to report this impediment than buyers were. However, when asked directly about their ambitions, nearly half of female directors (43.9 percent) interviewed articulated an interest in larger-budget, action or blockbuster films.

• Industry Gender Imbalance (22 percent): Responses described the skewed representation of women in the film industry. This includes the predominance of men in gatekeeping positions and an industry socialization process and/or culture (e.g., boy’s club) that is male-dominated. 

• Little Support and Few Opportunities (14 percent): Individuals mentioned or questioned whether agents and managers are putting women up for jobs and the scarcity of chances or opportunities given to women.

• Competence Doubted (12 percent): Participants mentioned or speculated about beliefs that women “can’t handle” certain types of films or aspects of production, such as commanding a large crew. When asked if their authority had been doubted, 70 percent of female directors interviewed answered that they had been challenged by a work colleague.

Across three years of research, it is clear that the film industry must grapple with not only the paucity of female directors working at its highest ranks, but also the image industry leaders hold regarding female directors. To journey from gender inequality to parity, decision-makers and advocates must work to alter their perceptions about what women can and want to do in their careers. This requires moving away from narrow and limiting stereotypes to conceptions of women that are as open and unbounded as those surrounding men. 

The Female Filmmakers Initiative is generously supported by The Harnisch Foundation, Morgan Stanley, Southern California BMW Centers, Susan Bay Nimoy and Leonard Nimoy, Norlien Foundation, Archer Gray, David E. Quinney III, Gruber Family Foundation, J. Manus Foundation, The Jacquelyn & Gregory Zehner Foundation, and LUNA.

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