Vice Media is stepping in to give the film, which Magnolia opens June 12, transmedia cross-promotion and a social media outreach campaign tailored to the media company’s huge following. Vice’s last major feature film push was for Ana Lily Amirpour’s cool Iranian vampire film “A Girl Walks Home Alone at Night.” The company also backed 2014 Somali piracy drama “Fishing Without Nets,” another Sundance winner. For “The Wolfpack,” expect a Vice package in a similar vein, with curated original content to complement Magnolia.
Emotional and claustrophobic, “The Wolfpack” follows the Angulo Brothers, who spent their childhood crammed in a New York Housing Authority apartment under the lock and key of their tyrannical, paranoid father. It’s also an inquiry into how we’re defined by the media we consume–the six brothers recount being raised on thousands of movies, which became their only way to understand the outside world.
The family had no outside acquaintances and the kids never left their home. Instead, they acted out their own recreations of what they saw on the tube with elaborate homemade props and costumes. But after one brother escapes the apartment sporting a Michael Meyers mask, the power dynamics in the house change and all the boys look to get out. The film’s punchline was in part given away as the boys attended the Sundance Film Festival, roaming the streets of Park City.
VICE Media, the global youth media company and content studio, is proud to announce that it is joining with Magnolia Pictures to promote the release of THE WOLFPACK, the feature film debut by director Crystal Moselle. The film made its world premiere at this year’s Sundance Film Festival, where it won the U.S. Documentary Grand Jury Prize. The extensive transmedia cross promotion and accompanying social media outreach campaign will capitalize on VICE’s huge following among the target audiences for this film. THE WOLFPACK will be released in theaters June 12th.