“Ghost of Love” is the second single from the debut album from JOOJ, a collaborative project from Sook-Yin Lee (“Shortbus,” “Hedwig and the Angry Inch,” “Year of the Carnivore”) and Adam Litovitz, and it’s got itself an inspired, locker room set new music video conceived by Lee and director Yuula Benivolski that stars Lee’s muse, dancer Mairi Greig.
“It’s a song about the illusory nature of romantic love,” JOOJ said. “It captures a longing for the past and the impossibility of recreating what once was, uncovering the shape-shifting nature of intimate relationships.”
To counteract — and compliment — the naturalistic imagery of the song, the video takes place in an “institutional-bunker of an athletic centre where strangers work out and a locker room romance blossoms.” It was shot on location using available light, with a tiny point-and-shoot HD camera that “made it impossible to view the footage as it was captured – in a stealth-surveillance style, the result is a candid locket-sized portrait of urban alienation, fleeting connections, and desire.”
“Despite the unnerving crash of barbells, this video was fun to make. I got to swim and show off underwater. Working with talented friends willing to throw themselves in the deep end is the best,” said Lee.
Watch the video below. JOOJ’s first album is out on May 26th via Last Gang Records.