If you ever wanted proof that Los Angeles is a company town, or proof that television is just as important as film to its citizens, than the billboards and other ads that have sprung up over the last few weeks would confirm it.
All over LA, billboards promoting TV shows have been appearing. By no means a new phenomenon, the annual event is still intriguing given the ads that began popping up in late May are, in some cases, for shows have been off the air for months. But viewership is not the point. Instead of appealing to the widest audience, these ads are meant to remind members of the Academy of Television Arts & Sciences, who determine the nominees and winners of the Emmy Awards, of shows that might not be on the radar (or might be very certain they deserve the attention).
For example, the following three billboards could all be found facing each other at the same intersection in Hollywood, in the heart of the Sunset Strip:
So Indiewire kept an eye (and its iPhones) out for some interesting examples of the shows and networks that chose to promote to the Academy. The captions on the photos below indicate the general location in the city where each billboard or ad was spotted. These do not represent the full scope of the ads spotted, but it’s a good sample representation.
“American Crime” (ABC)
“Bates Motel” (A&E)
“Better Call Saul” (AMC)
“Brooklyn Nine-Nine” (Fox)
“Grace and Frankie” (Netflix)
“House of Cards” (Netflix)
“Last Week Tonight With John Oliver” (HBO)
“Mad Men” (AMC)
“The Mindy Project” (Fox)
“Olive Kitteridge” (HBO)
“Orange is the New Black” (Netflix)
“Parks and Recreation” (NBC)
“Real Time With Bill Maher” (HBO)
“Scandal” and “How to Get Away With Murder” (ABC)
“Silicon Valley” (HBO)
“Unbreakable Kimmy Schmidt” (Netflix)
“The Walking Dead” (AMC)
Huge thanks to the staff who took a moment to pull over and snap a pic.