“Insidious: Chapter 3” (Focus), benefiting from a typical first strong day for horror fare, edged out “Spy” (20th Century Fox) for the top spot Friday. Including Thursday night previews, the sequel took in $10.4 million vs. $10.3 million for the Melissa McCarthy comedy. Based on past front-loaded Friday-enhanced genre performances, the order likely will shift through Sunday, with “Spy” taking the lead, and “Insidious” possibly falling to third, behind “San Andreas” (Warner Bros.). The Dwayne Johnson-starring disaster film grossed a tad over $7.6 million, third for the day.
“Entourage” (Warner Bros.), the third opener (debuting on Tuesday night) drew out its staunchest fans early, amassing only $3.7 million Friday to add to its $8.2 million for the initial two-plus days. That made it fourth place, and the one clear disappointment among the new releases, although its reported $30 million budget should keep losses minimal.
“Insidious” and “Spy” look to open near expectations, although both are lagging behind their most recent comparable films. The second “Insidious” opened to almost double its number ($20.2 million) on a normally slow September 2013 Friday, while “The Heat,” aided by co-star Sandra Bullock, managed $13.7 million on its initial day, also in June (2013). Comparing “Entourage” to similar long-term HBO comedy series big screen adaptation “Sex and the City” and its different appeal is inexact, but that 2008 film took in almost $27 million on its first day, more than double the new film’s take since Tuesday night ($11.1 million).
Friday’s total for the three new releases combined fell short of the $26 million taken in by the sleeper hit “The Fault of Our Stars” exactly a year ago, the major reason for the nearly 30% drop in the day’s Top Ten total from 2014. With hopes that June would lead to a box office rebound from May, this is not an encouraging sign that Summer 2015 is going to arrest spotty recent ticket sales.
Longer-run holdovers held up reasonably well, falling under 50%. In the fifth through eighth spots were “Pitch Perfect 2” (Universal/$2,6 million), “Mad Max: Fury Road” (Warner Bros./$2.3 million), “Tomorrowland” (Buena Vista/$2.1 million) and “Avengers: Age of Ultron” (Buena Vista/$1.8 million). Dropping more were the final two spots: “Aloha” (Sony/$1.1 million) and “Poltergeist” (20th Century Fox/$870,000.
Opening to wide critical acclaim in 483 theaters, the Roadside Attraction’s Brian Wilson biofilm “Love and Mercy” grossed $640,000.