Building a successful channel on YouTube is no small feat. In fact, it’s not unlike launching your own small business. As seen in “SHIFT: YouTube Star Documentary,” which is the 24-minute video at the top of this page, creating and uploading videos is merely one step (that actually comes towards the end) of a very intensive process.
“SHIFT: YouTube Star Documentary” features interviews with 19-year-old gamer Austin Pamaj, whose YouTube channel Pamaj has garnered over 1.7 millions subscribers and over 200 million views; David Brown, who heads up YouTube Canada; Jason Lucas and Matt Dennison, the duo behind the YouTube sketch comedy and parady channel IFHT, which boasts more than 38 million views; and Matthew Clarke and David Milchard, co-creators of “Convos With My 2-Year-Old,” a YouTube series that has been viewed more than 63 million times.
These interviews are interwoven into the main narrative of the documentary, which focuses on co-directors Sean Horlor and Steve Adams, who challenge themselves to launch and develop a successful YouTube channel at the start of the film.
Check out the full documentary at the top of this page (and thanks to TheVideoInk.com for bringing our attention to it). Make sure to pay careful attention because unlike a step-by-step instructional video, in “SHIFT: YouTube Star Documentary,” the devil is in the details.