Back in May, I argued, despite how much you can’t stand Raven-Symoné (well maybe not
everybody, though a lot of people do) that ABC’s ratings-challenged morning show “The View” badly needed her as a permanent host (HERE). And my reason was basically because, when she had been previously on the show as a guest host, ratings skyrocketed for the struggling show.
And isn’t that what it all comes down to? Getting viewers first, and everything else second?
to The Wrap (HERE), the numbers are in, and we have some idea of how the addition of Raven-Symoné affected the show’s viewership.
And the answer
is… well yeah, I guess… kinda.
current season’s ratings are down for the show by 8.7 percent from last year, and
it’s worse for the show’s key demographic of women 25-54. Among that demo, ratings are way down, by some 12.9 percent.
After Rosie O’Donnell
abruptly left the show earlier this season, it started bleeding viewers, as things were looking grim. However, since Raven-Symoné joined the
show, the bleeding “has showed.”
So while she’s not quite yet the savior, as had been hoped for, she has helped bring some equilibrium to the
show, which the network hopes will soon stabilize and begin to grow again.
the recent departure of Rosie Perez last week will affect the show, is yet to be seen.
could simply be the fact that the show has finally played itself out. It’s been on the
air since August of 1997, and it’s gone as far as it can go. The main reason why
ABC won’t dump it (at least for now) is because they have nothing to replace it with, and they’re obviously still making money from it. So they might as well hold on to
it until the bitter end.