Macheads around America adjusted their horn-rimmed glasses and inched closer to their computer screens yesterday as the ‘Steve Jobs’ trailer finally hit the web. Penned by Aaron Sorkin, and with David Fincher long attached to direct, it seemed that the only thing separating this cybermensch biopic from ‘The Social Network’ was the absence of Jesse Eisenberg’s trademark sneer. It wasn’t until December’s infamous Sony leaks, however, that we learned Amy Pascal and Scott Rudin “thought differently” to such an extent that the project was almost lost forever. Now directed by Danny Boyle, ‘Steve Jobs’ still looks like it’s got a shot to be great (you can’t find a much better replacement for Bale than Fassbender — ditto for Fincher and Boyle) but it won’t be as good as ‘The Social Network.’
Need proof? Feast your eyes on this:
Chills. That’s got to be one of the greatest trailers ever made.
In an interview with Wired, Mark Woollen, editor of every movie trailer you’ve liked over the past ten odd years, discussed his process:
“Directors talk about how it’s all about casting for them—when they get the right actors, their jobs are easier. For us, that’s true of music. Sometimes 70, 80 percent of the job can be trying to find that perfect piece. Trailers are all about rhythm, pacing, and feeling. That’s why it’s important to always be listening to things. I go to South by Southwest every year, trying to build my bag of songs that I’m going to hold on to for the right moment. I’d had ‘Creep‘ on my iTunes for five or six years kind of kicking around before the ‘Social Network’ trailer. You’re always looking for the right project to line things up with. And then when this project came along, I started to consider that song. There are a couple of qualities to it that I thought could do a lot for the trailer. It was a fantastic piece of music—the build, the message, the flavor. So that was one of the half dozen concepts I presented. We shot the beginning of the trailer—the Facebook stuff—in our offices and came up with that whole concept. It was something that got a good response. That’s how the piece came about. You find music in different places.”
You can read the whole interview here.