E!’s Caitlin Jenner docu-series dropped over 50% in viewers during its second episode — which is a shame considering we’re quite big fans of "I Am Cait" and think it’s an important story to get out there.
Nielsen is estimating the show dropped to 1.292 million viewers in week #2 — down 53% from its debut (which was notably the network’s most-watched series premiere since January 2011).
The show had been cable’s No. 1 Sunday program in the 18-49 demo, but it finished 9th in its second time around.
It’s second week numbers are lower than any episode of "Keeping Up With the Kardashians."
Start keeping up with Cait, viewers!