Before virtual reality can catch on in the mainstream it needs some early adopters to jump on the bandwagon, and that’s exactly what happened yesterday.
Netflix has partnered with Facebook’s Oculus VR to develop an app for Samsung Gear VR. The app, which launched Thursday, features a component called “Netflix Living Room,” which activates a user interface for use with the virtual reality headset.
“A year ago, I had a short list of the top things that I felt Gear VR needed to be successful. One of them was Netflix,” Oculus CTO John Carmack wrote in a blog post on Netflix’s site. “Despite all the talk of hardcore gamers and abstract metaverses, a lot of people want to watch movies and shows in virtual reality.”
Hulu plans to launch its app sometime this fall. In addition, they said they will produce original content and curate films for VR platforms. They’ll start out with a short film as a bonus feature to accompany Hulu’s original series “RocketJump: The Show.”
On its blog, Hulu expanded on its commitment to virtual reality. According to the blog post: “The range of experiences will include viewers transporting themselves into a comfortable living room setting to catch the latest episode of the Hulu Original ‘Difficult People.’ Viewers can also choose to view Hulu’s library of premium content including movies and current season TV in a classic movie theater setting. ‘Seinfeld’ fans can choose to be transported on to the blue couch in Jerry’ iconic apartment to watch favorite episodes of the series.”