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The rocky road leading up to the release of John Wells’ chef drama “Burnt” has just gotten a last minute speed bump, as The Weinstein Company has canceled its limited release distribution strategy in favor of a nationwide debut next Friday, October 30. Hoping to build world of mouth into next week’s nationwide launch, the film was originally scheduled to open in select theaters in New York City and Los Angeles this Friday, though The Weinstein Company has confirmed that such a plan is no longer the case.
The release change is hardly the first time “Burnt’s” opening date has been moved around. The movie, which was originally titled “Chef” and then “Adam Jones” before settling on its current name, was supposed to open at the beginning of the month on October 2 before TWC pushed it back to October 23 over the summer. The switch could be seen as a cause for concern — TWC may think bad word of mouth is likely in limited release, which could impact its chance at nationwide success — or a smart move on the distributor’s part, mainly since the speciality market is extremely cluttered at the moment (just ask “Beasts of No Nation” and “Truth,” two awards contenders that flopped this weekend).
“Burnt” stars Bradley Cooper as Adam Jones, a Paris chef whose bad habits and out-of-control behavior cost him his lauded restaurant. After cleaning up and returning to Paris sober, Jones tries to redeem himself by launching a new restaurant and trying to gain three Michelin stars, one of the biggest honors in the business. Sienna Miller, Omar Sy, Daniel Brühl and Uma Thurman co-star.
The movie will open nationwide October 30. Watch the trailer above.