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Critic David Ehrlich Joins Rolling Stone

Critic David Ehrlich Joins Rolling Stone

David Ehrlich announced on Twitter today that “after a terrific year with Time Out, I’ll be joining @RollingStone as a Staff Writer on 10/13.”

He told me this news last week at a Kino Lorber New York Film festival party, and was excited about this new opportunity. While he’s not replacing Rolling Stone veteran Peter Travers, who was rumored to be on the way out, Ehrlich, who was associate film editor at Time Out New York and editor-at-large at LittleWhiteLies.com, which he will now be exiting, is yet another example of an online journo joining a deeper-pocketed print entity that needs web-savvy critics. (Check out his well-wrought recent feature on rising distributor A24, in which he slightly overstates their cultural impact on Hollywood.) 

Editor Jess Cagle, who runs People and Entertainment Weekly at Time Inc., told me at EW’s Comic-Con party that older critics weren’t leaving publications because they were expensive, but because they didn’t know how to share on the web. (Critics with blogs tend to hang on longer than their Luddite confreres, partly because they have meaningful stats to show for their efforts.) Social media is crucial to a critic’s profile these days; both @DavidEhrlich and new New York Times critic-at-large @Wesley_Morris, who went from Pulitzer-Prize-winning print film critic at the Boston Globe to Grantland, are excellent tweeters. (Morris has a book to finish before he weighs in with his first New York Times Magazine feature.)

Another print journo with a strong online presence is Susan King, who shares photos from the LA Times archives to great effect on Facebook, reminding us all that not only is Facebook key to sharing links online, but that classic cinephiles (ask Turner Classic Movies) exist in vast numbers. While buyout packages will be delivered to many LA Times staffers later this week, King posted on Facebook that she, at least, plans to stick around. 

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