The BFI has announced that they have awarded the honor of Ambassador to British actor Tom Hiddleston, the first position of its kind. As a committed member of the BFI community for a number of years, Hiddleston will help spread the word about BFI’s key activities that contribute to various charities that support the greater community, including film programs, film education and film preservation at the BFI National Archive, in addition to BFI-led initiatives that help build the next generation of film talent like the BFI Film Academy.
BFI CEO Amanda Nevill said the their selection was an easy one to make, as Hiddleston has an “innate understanding that greatness in film rests upon deep cultural foundations – something that Britain is exporting to the world. Tom will be an enormous boost to the BFI and I want to thank him for taking on this extremely important role on behalf of British film.”
Hiddleston was ultimately chosen by the BFI for the depth of his film career, as well as his enthusiasm for the craft of filmmaking as an art. His first-hand experience with Hollywood with roles in movies like “Thor,” “The Avengers” and “War Horse” will enable him to connect the bridge from the British film industry to Hollywood. On top of his film credits, he has worked alongside key British filmmakers, including Joanna Hogg and Ben Wheatley, whose latest film, “High-Rise,” features Hiddleston in its lead role.
“Film is an art form – one of the most powerful, accessible, democratic and transformative in our society. It allows us to see the world around us, and the lives of others. It plays a vital role in establishing our national identity and gives us confidence as a nation. The BFI looks after the most significant collection of film and television in the world. It should be treasured and protected, in the same way we treasure and protect all our great cultural collections, from art and music, to libraries and museums. The BFI’s mission is to ensure that our film culture is kept alive, and to inspire the next generation of film talent. It’s the reason the BFI exists and why I am committed to being a BFI Ambassador,” said Hiddleston of his new position.
Hiddleston has a full weekend ahead as “High-Rise” will premiere at the BFI London Film Festival this Friday. He will begin his duties as the company’s Ambassador tonight at the Luminous fundraising gala tonight in honor of opening night. He will also deliver his inaugural BFI Ambassador speech, explaining his devotion to the BFI along with his plan to shape the next generation of film-lovers in the UK.