The Moët British Independent Film Awards announced this morning that it will offer all audiences the chance to see a selection of BIFA-nominated films before the December 6 award ceremony in an effort “to become a public-facing organization as well as an industry fixture, reaching out directly to audiences with a unique line-up of films that celebrates the cream of this year’s British independent filmmaking.” It is the first time that BIFA has launched such a sneak peak of this caliber.
It’s a unique opportunity for film buffs, since a number of the films cannot currently be seen in theaters or any other kind of digital platform. Nominated titles that are currently in cinema, DVD and VOD release will also receive a further boost from the initiative, with www.bifa.film providing film fans with clear information on how they can watch them.
BIFA has announced that the new public screening program will feature exclusive previews of the nominated films before their world-wide release. Films include “45 Years,” “The Lobster,” “Macbeth,” “Amy” and “Ex Machina.” Motion Picture Solutions, Vue, Showcase, Curzon, Odeon, Pearl and Dean and Powster, a total of 20 cinemas in 17 towns across the UK are partnering up with BIFA’s screening program from November 23-December 3.
Ben Luxford, the BFI’s Head of UK Audiences, was enthused with endorsing the program and said, “The BIFAs generate kudos for independent British films and filmmaking talent and have the currency to engage UK audiences more widely. Supporting opportunities for more people to discover and see British independent films is central to the BFI’s audience development activities and we see this UK-wide BIFAs screening initiative setting out to benefit both filmmakers and audiences.”
Reciprocating the excitement in bringing audiences more chances to view this year’s talent, BIFA chairman, Laurence Green said, “BIFA is delighted to be making it possible for the public to see these films before the winners are announced, bringing them to cinemas right across the UK and so giving audiences the chance to appreciate the very best of British film for themselves. The BFI has long been a supporter of BIFA and we are grateful for their backing in bringing this ambitious programme to fruition.”
For more information about the program, click here.