Well, nerfherders, we’ve made it. We’re officially one month away from the opening of “Star Wars: The Force Awakens.” This also means we’re one month away from relinquishing our duties as cogs in its historic, unrelentingly oppressive (yet simply irresistible) machine of hype.
After a year of non-stop ads and buzz (how many TV spots is it even possible to create?), we thought it apt to take a look at the franchise’s more humble beginnings.
In case anyone needs a reminder of how old “The Empire Strikes Back” is, it came out in 1980. In case anyone can’t do math, that’s 35 years old. In case anyone needs some sort of visual component to really drive home the point, just take a look at the above teaser.
People who saw “The Empire Strikes Back” in theaters can quite literally say, “Back in my day, movie trailers didn’t need any footage from the actual film to do their job.” This teaser presents us with quite a stark contrast from Disney and J.J. Abrams’ current approach to marketing their new venture.
Sure, Abrams is famously secretive about the plot to many of his films, but somehow it feels like he’s revealed more in the “Force Awakens” campaign than this teaser reveals about the plot of “The Empire Strikes Back,” Which is actually quite a bit.
While the the audience is only exposed to some concept art from Ralph McQuarrie, it’s safe to assume they got the gist of what was going to happen in the film. The narrator straight up tells us that the movie will lead to “an awesome confrontation between Luke Skywalker and the master of the dark side of the force, Darth Vader.”
Yet somehow, while the content of Abrams’ trailers aren’t as directly spoiler-ish as this 1979 teaser, the lavish saturation of their advertising seems to have taken a lot of the mystery out of “The Force Awakens.” Has this marketing plan backfired? The amount of theories which have arisen from these trailers may end up being more spoiler-heavy than any direct acknowledgement of the plot.
Throughout its advertising onslaught, however, the most burning question about “The Force Awakens” remains heavy on every fan’s mind: Will we indeed be treated to the triumphant return of “Landal” Calrissian?
Stop toying with our emotions Abrams. We want “Landal.”