No need to tell you that the historic record breaking blizzard that hit the East Coast from the Carolinas to New England, and as far west as Pennsylvania, pretty much put an end to movie going, or much of anything else this weekend.
Weekend B.O. Jan. 22-24 (Mother Nature’s Fury)
Weekend B.O. Jan. 22-24 (Mother Nature's Fury)
So this is what it’s finally come to. It takes the angry vengeful wrath of Mother Nature to keep people from going to see “Star Wars” or Kevin Hart movies.
This will be short and sweet.
The storm, which has been called the worst snow blizzard in a century, disrupted the lives of an estimated 85 million people in the U.S. Most businesses and entertainment venues were closed. All traffic and every airport, train and bus station, were shut down. In other words, nuttin’ was happening except digging out . What this will cost the U.S economy has yet to be determined, but it’s going to be a lot.
But hey its winter. These things have been known to happen from to time.
So with literally a third of the country shut down, weekend box office totals fell an average of 40%, with some films dropping even lower. “The Revenant” dropped some 49% but held on to the No. 1 slot with $119 million domestic total so far, and another $60 million foreign. “Star Wars” came in at No. 2 with over $14 million, inching closer to $900 million domestic; while “Ride Along 2” dropped some 63% from last week to third place, with just under $13 million Whether the big dropoff was due to the blizzard or bad word of mouth is anyone’s guess.
Of the new films, the Robert DeNiro crude comedy “Dirty Grandpa” (how far as he come from “Taxi Driver” and “Raging Bull”) came in fourth, with $11.5 million, followed by the horror film “The Boy” in fifth place. Perhaps the only other interesting thing about this weekend’s b.o. totals, aside from the blizzard, is how surprisingly well the Tina Fey/Amy Pohler comedy, “Sisters,” sort of snuck up on everybody and performed a lot better than anyone expected.
Opening on the same day as “The Force Awakens,” most wrote it off as a loss, calling a bad move on Universal’s marketing strategy. But in this case, the counter programming worked, and it found a sizeable audience, and will come close to making $90 million domestically.
1) The Revenant Fox $16,000,000 Total $119,192,522
2) Star Wars: The Force Awakens BV $14,257,000 Total $879,289,346
3) Ride Along 2 Uni. $12,960,000 Total $59,110,040
4) Dirty Grandpa LGF $11,525,000 Total $11,525,000
5) The Boy STX $11,260,000 Total $11,260,000
6) The 5th Wave Sony $10,700,000 Total $10,700,000
7) 13 Hours: The Secret Soldiers of Benghazi Par. $9,750,000 Total $33,483,429
8) Daddy’s Home Par. $5,270,000 Total $138,780,265
9) Norm of the North LGF $4,100,000 Total $14,296,203
10) The Big Short Par. $3,500,000 Total $56,713,841
11) Sisters Uni. $1,900,000 Total $85,936,990
12) The Forest Focus $1,758,00 Total: $25, 065,417