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New York City’s own Crosby Street plays home to a series of fresh new short films, thanks to fashion designer Derek Lam’s recently unveiled Derek Lam 10 Crosby film collaboration. Instead of marketing his newest fragrance the old-fashioned way, Lam opted to “create something authentic that was also relevant, entertaining and shareable,” which ultimately led him to “commission 10 films inspired by scenes outside the window of his 10 Crosby Street design studio and the fragrance names.”
Each of the films feature women in their twenties and thirties, “as well as a cast of characters that reflect the diversity of NYC and Crosby Street.” The entire project “has a thematic focus of celebration, romance, adventure, surprise and human connections.”
Commissioned by Lam, Henry Joost and Ariel Schulman (of “Catfish”) fame serve as the creative directors on all of the films, and they reportedly “collaborated with Derek to curate a unique group of New York-based directors, writers, actors, dancers and musicians. All the stories were filmed in and around Crosby Street.”
Of the new venture, Lam told Indiewire: “I’m thrilled to launch my Derek Lam 10 Crosby fragrance and film collaboration in New York – the city that inspired the fragrance collection and the film series. It’s been a pleasure working with these talented filmmakers to bring my vision to life.”
The entire collection was unveiled last night at a special event, but Indiewire is pleased to debut one of the shorts, “Ellipsis,” a romantic stunner starring Alia Shawkat on what, at first, looks to be one heck of an ill-fated date.
Check out our exclusive sneak peek of “Ellipsis” above.