A website has been launched for the Ms. Factor Toolkit: The Power of Female Driven Content. The project is a partnership between Women and Hollywood and the PGA Women’s Impact Network.
The toolkit is a compilation of data that makes the economic case for women-centric and women-created content. It shows what we already know — that betting on women pays off. The toolkit also illustrates the growing economic power of women.
The goal is for producers and other creatives to take the data in the toolkit and use it when you go and pitch. The information in here is irrefutable data. These are facts.
We aim to raise awareness among decision-makers and to educate industry members by debunking the myths that perpetuate gender bias.
Check out the Ms. Factor Toolkit website.