Directorial debuts don’t come much bigger than “Deadpool,” and for Tim Miller, it’s been a long time coming for the fifty year-old filmmaker. Not only has he spent years shepherding his comic book movie hit, but he’s honed his craft by working visual effects company Blur, and lending his skills to projects like David Fincher‘s “The Girl With The Dragon Tattoo” (he created the opening credits sequence) and “Thor: The Dark World.” But before all of that, and even before the Marvel Cinematic Universe existed, Miller was called upon to help raise awareness for what would become an important, lynchpin character.
Prior to the release of “Iron Man,” Marvel had a problem — no one, particularly kids, had any idea who the character was. However, research suggested that once kids knew about an iron suited hero, they wanted to know more. So Miller was brought in to create advertorials which introduced Iron Man (alongside the much more recognizable Spider-Man) in a series of shorts that wound up on the net (they had wanted these to air on TV, but Marvel couldn’t make that happen). At any rate, the studio loved them, and even thought about commissioning Miller for more for Thor, but that it didn’t pan out.
At any rate, following the big weekend for “Deadpool,” Marvel’s Joe Quesada has posted those advertorials. They’re….fine. It’s clearly aimed for kids, and don’t expect any of the kid of transgressive style of “Deadpool,” but it does show that Miller knows how to cater to an intended audience. Watch below. [AV Club]