Back when Kanye West‘s new album was going to be called SWISH, before he became the rap equivalent of Donald Trump on Twitter, the hip hop artist teamed with director Steve McQueen for the nine-minute, single take video for “All Day” and “I Feel Like That.” It first screened at Paris Fashion Week and then hit LACMA last summer, and now it’s officially online.
The video for “All Day” (officially released as a single last year) and “I Feel That” (which is not featured on The Life Of Pablo and hasn’t officially dropped yet) finds West moving nearly non-stop in a warehouse, rapping along to the song. Shot in London, the concept is simple, energizes some already high voltage tracks, and doesn’t put unnecessary window dressing on West’s personality. So yes, it works.
Check out the video right here . We’ll add an embed link when one becomes available. Update: Link removed by request.