BOND/360 Picks Up Counterculture Art Documentary ‘Yarn’ Ahead of SXSW Premiere

The SXSW Film Festival is mere days from kicking off, but already the buys are coming out fast and furious…and fabric-y? Ahead of its North American premiere later this week, BOND/360 has picked up North American rights to Una Lorenzen’s “Yarn,” billed as “a vibrant documentary that follows top international artists and knitters as they bring yarn to the streets and into people’s lives in sensational new ways.”

The film’s official synopsis reads: “The traditional crafts of crochet and knitting have become one of the hottest movements in modern art. Starting in Iceland, this quirky and thought-provoking film takes us on a colorful and global journey as we discover how yarn connects us all. Featured in the documentary are world-renowned crochet artist Olek, fiber artist and Net Play Works founder Toshiko Horiuchi MacAdam, Cirkus Cirkör Director Tilde Björfors, Icelandic yarn graffiti artist Tinna Thorudottir Thorvaldar, and National Humanities Medal-winning writer Barbara Kingsolver.”

READ MORE: Exclusive: Elizabeth Sheldon Joins BOND/360 as New COO

Of the news, co-director and producer Heather Millard commented, “Our aim was to honor the art of knitting and crochet and showcase today’s leading artists who work with yarn as their primary medium. We are thrilled that BOND/360 has come on board to help us share our unique story that shows how yarn can bring people together.”

BOND/360’s COO Elizabeth Sheldon, who negotiated the deal, added, “‘Yarn’ celebrates today’s cutting-edge artists and contextualizes how historically women’s crafts, as well as women artists, have been marginalized. BOND’s history is closely tied to the world of street art and this film is the perfect complement to our growing collection.”

The film will screen at SXSW this week and next. BOND/360 plans on releasing the documentary in theaters in mid-2016. The distributor plans to follow its theatrical release with an all-rights release that will include a variety of community screenings, an educational campaign, a digital release and a home video launch timed to the holidays.