While in the past, Sacha Baron Cohen‘s media appearances as characters from “Borat,” “Bruno,” and “The Dictator” have nabbed headlines and viral appeal, for “The Brothers Grimsby,” the tactic doesn’t seem to be having the same results.
For example, Cohen recently attended the Los Angeles premiere of the comedy as his character Nobby, and “endorsed” Donald Trump, but it didn’t generate much interest. Meanwhile, showing NSFW clips from the movie and filming the reaction of those watching it has also had minimal impact. Oddly enough, it’s his story of a porn shoot scene that was cut from “Borat” that is the most interesting thing to emerge from Cohen’s press rounds.
“The Brothers Grimsby” comes to America on March 11th (it’s already open abroad). Check out some new clips, a reaction video, and that “Borat” story below.