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David Lynch Orchestrated Showtime’s Unusual ‘Twin Peaks’ Press Releases

The filmmaker's fingerprints were all over Showtime's 'Twin Peaks' press strategy.

It may have been the Lynch-iest series of TV announcements ever: After months of keeping mum on the status of its “Twin Peaks” reboot, Showtime sent out two press releases on Monday and Tuesday, listing every single cast and crew member.

Up until this week, Showtime had not confirmed or denied most of the names that had popped up as word leaked of new and returning cast members. (Some reports turned out to be wrong.) One major exception: Kyle MacLachlan, who appeared at Showtime’s January 2015 Television Critics Association press tour session to announce a green light.

The secrecy was at the request of creator and executive producer David Lynch, who kept the show’s production in the Pacific Northwest on complete lockdown while directing every episode. No reporters were invited to the set, while Lynch and fellow creator/executive producer Mark Frost have not spoken to reporters.

READ MORE: ‘Twin Peaks’ Full Cast Revealed: Amanda Seyfriend, Michael Cera & Over 200 More Join David Lynch Show

Monday’s cast announcement was unusual in that it listed every actor and actress who holds a speaking role on the revival, no matter how big or small. (It should be noted that there’s a total of 217 roles – a number that some speculated Lynch chose in order to mirror the year that “Twin Peaks” is set to return: 2017.)

It’s not uncommon for shows to ultimately employ hundreds of actors throughout a season, when you count series regular, recurring and guest cast. But the fact that Lynch and Frost decided to give each name equal weight and release them all at once was unique. But then again, as one source quipped, “Welcome to the world of David Lynch.”

Also uncommon was the decision the following day to release the entire crew list – giving even the show’s craft services, drivers, medics and stand-ins their due.

Why make the announcements now? According to insiders, now that principal photography has wrapped on “Twin Peaks,” executive producers David Lynch and Mark Frost wanted to allow the show’s cast to start sharing the credit (such as on their resumes and sites like IMDB) as they move on to their next gigs. Ditto the show’s crew members, who now must move on to new jobs.

READ MORE: Twin Peaks Full Crew Announced: David Lynch Reunites With Several Collaborators

The “Twin Peaks” set was a family reunion of sorts, as many of Lynch’s longtime collaborators who worked on the original series returned for the new series. Showtime’s two press releases even included asterisks along side original members of the “Twin Peaks” team.

The show’s cast and crew signed nondisclosure agreements while on set, but it’s unclear what sort of agreement they have now and into the future when it comes to talking to the press or sharing information. (Prior to the start of production, MacLachlan spoke with Indiewire about his thoughts on the revival.)

While Showtime has confirmed  that “Twin Peaks” will return in 2017, the network hasn’t shared much information beyond that. “The event series picks up 25 years after the inhabitants of a quaint northwestern town were stunned when their homecoming queen Laura Palmer was shockingly murdered,” is all the network will share.

Of course, “Twin Peaks” has been shrouded in mystery since Showtime first landed the project – and it almost went away, as Lynch said he was exiting over money issues. Lynch’s concerns were later resolved.

Still uncertain: A definitive premiere date, as well as an episode count. (Showtime had originally announced nine episodes, but that is now fluid.) Lynch and Frost now have about a year to edit the show into the form that they see fit. Says a cryptic source: “It will be what it is when it is.”

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And now, watch Showtime’s “Twin Peaks” teaser…


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