Idris Elba, via his Green Door Pictures, has teamed up with UK production company Woodcut Media, and fashion brand Superdry to co-produce a feature documentary titled “Cut From a Different Cloth.”
The film will follow Superdry’s founders – Julian Dunkerton and James Holder – as they collaborate with Elba in launching their first premium fashion line.
“It’s highly unusual to get this level of access to the founders of a billion pound company, especially while they’re knee-deep in a high stakes launch,” said Woodcut creative director Derren Lawford.
Richard Terry will direct the documentary, with Content Television, which sold Elba’s previous doc, “Mandela, My Dad and Me,” attached to distribute.
Up next for Elba is the action-thriller “Bastille Day,” which will be out later this year.