In advance of its theatrical release this week, “We the People: the Market Basket Effect” is debuting a new clip exclusively on Indiewire. Narrated by Michael Chiklis, Tommy Reid’s documentary tells of the battle between the billion-dollar grocery-store chain Market Basket and its own employees and customers over the attempted ousting of beloved CEO Arthur T. Demoulas.
The scene introduces us to “Artie T.,” the de facto protagonist of the film whom Market Basket’s employees and customers rallied around. In just two minutes, a number of these supporters sing his praises: He grew up in the (family) business, is beyond hard-working, cares about the people who work for him and shop at his stores. “On top of all that, I kind of like the guy, too,” attests one longtime employee; another says Artie T. makes his employees feel like they own the place.
Market Basket is a regional, New England–based chain, but the family drama that erupted between Artie T. and cousin “Arthur S.” caught national attention. “The Market Basket Effect” opens in New York this Friday, April 22nd, and in Los Angeles a week later.