Almost every movie and TV show tries to take advantage of viral marketing these days, but few are more well-suited to it than “Mr. Robot.” Ahead of its second-season return this summer, the Golden Globe–winning hacking drama has released a clever, interactive promo video.
READ MORE: Watch: ‘Mr. Robot’ Season 2 Trailer Promises to Change the World
The brief clip, a sort of sinister take on the Bad Lip Reading phenomenon, syncs a video of President Obama speaking from the White House Press Briefing Room with a speech about a threat faced by the nation — namely, the show’s hacktivist faction led by Christian Slater. “We can confirm that Tyrell Wellick and fsociety engaged in this attack,” Obama appears to say. “They caused a lot of damage, and we will respond.”
At the end, familiar hacker text takes over the screen with a message from Mr. Robot himself — cleverly, the timestamp is set to whenever you’re reading it. Different pre-approved commands (“fivenine,” “join,” etc.) lead to different outcomes.
The voice-acting is a little shaky, not quite nailing Obama’s cadence or tone, but that may be intentional: Mimicking the commander-in-chief too accurately might alarm people by convincing them that all this is real and lead to a “War of the Worlds” scenario. “Mr. Robot” returns to USA Network on July 13.
For more, watch another promo for “Mr. Robot” season two: