When you think of purchasing movie tickets online before a screening, services like Fandango and MovieTickets.com surely come to mind, and it looks like the two companies are getting some added exposure thanks to a new partnership with social media app Snapchat. For the first time ever, the app is selling movie tickets for a major motion picture directly from advertisements seen on the platform, in this case for 20th Century Fox’s upcoming superhero blockbuster “X-Men: Apocalypse.” While Snapchat has been promoting movies and shows for much of the past year, this is the first time the company has sold tickets directly from the app.
Now through May 26 (the day before the film opens in theaters nationwide), U.S. Snapchat users can swipe up when they see a video ad for “X-Men: Apocalypse” in order to be re-directed to ticketing sites like Fandango and MovieTickets.com. Ads for the film are currently running across many of the app’s Discover channels, including popular ones like Vice, Vox and BuzzFeed, among others. The blockbuster is also celebrating its upcoming release by taking over the app’s lens feature. For the next day, users can pick from nine different characters to morph into.
The latest installment from Bryan Singer in the “X-Men” movie universe, “X-Men Apocalypse” finds everyone’s favorite superheroes facing off against the world’s first mutant, the eponymous big bag played by Oscar Isaac. Younger versions of Nitehawk, Jean Grey and Cyclops join the fray this time, with actors like Jennifer Lawrence, James McAvoy and Michael Fassbender once again returning. The film opens this Friday, May 27.