Kanye West is pulling all the stops for the release of his latest music video, “Famous.” Today, the rapper is throwing a special event at The Forum in Inglewood, California to debut the visual for his newest single, and you can be a part of it too!
The Kanye extravaganza will be live streamed globally on Tidal, much like the launch of his album “The Life Of Pablo,” only this time it will be available to subscribers and non-subscribers. Thereafter, the video will remain exclusively on the platform for a week.
The premiere begins at 10pm ET/7pm PT on Friday night. You can watch it by clicking here, or clicking on the link in the Tidal tweet below.
— TIDAL (@TIDALHiFi) June 24, 2016
“Famous” comes from West’s seventh studio album “TLOP,” which he released as part of the presentation of his Yeezy Season 3 clothing line back in February at the Madison Square Garden.
Not much is known about the music video for “Famous,” which features additional vocals by Rihanna. The rapper has previously worked with a slew of taste-making directors including Oscar-winner Steve McQueen, Spike Jonze, Hype Williams and artist Takashi Murakami.
He’s also had his fair share of directing gigs, helming a handful of his own music videos and short films such as 2010’s “Runway,” which was a compilation of songs from his album, “My Beautiful Dark Twisted Fantasy.” In 2012 he premiered the short “Cruel Summer” at the Cannes Film Festival. The project was shown out of competition in a custom pyramid-shaped screening pavilion featuring seven screens. “Cruel Summer” was loosely based on old Arabian folk tales and received positive reviews.