Amazon Studios is all the rage in the arthouse world of late, with high-profile films like Nicolas Winding Refn’s “The Neon Demon” and Woody Allen’s “Cafe Society” soon to be released. A new Variety report suggests that the studio’s success hasn’t fully translated on the television end of the spectrum, as “Transparent” — a critical favorite and multiple Emmy winner credited with bringing transgender issues to wider cultural attention — is lagging in terms of actual viewership.
Numbers provided to Variety by Symphony Advanced Media show that the show’s second season averaged a 0.68 rating among adults aged 18 to 49 between September 21 and May 2; Netflix’s “Fuller House” averaged an 11.3, for comparison, while more similar series like “Master of “None” (3.28) and Hulu’s “The Mindy Project” (0.88) outperformed “Transparent” as well. Amazon’s highest-rated original series, “The Man in the High Castle,” averages a 1.41 rating in that demographic.
Symphony, which began tracking digital and TV ratings last September, uses audio-code-recognition software and culls data from a sample source of 15,000+ plus viewers.