Director Harmony Korine and Gucci Mane have teamed up for a new ad for the apparel brand, Supreme. Filmed at the rapper’s home, the one-minute clip starts off with him playing the piano, singing and talking about the brand. Gucci, dressed in white shirt with the Supreme logo, red pants and scarf, talks about his shopping habits and how he never goes into the store, just simply online shops and “hits the button.”
At the end of the video, the rapper is seen entering his recording studio and jamming to some music. Both Gucci and Korine worked together on the 2012 film “Spring Breakers.” The director also recently visited him while he was in prison at the beginning of the year.
The indie helmer is known for his cult classics such as “Gummo” and “Julien Donkey-Boy.” Back in April he released the music video he directed for Rihanna, “Needed Me,” and has previously helmed videos for The Black Keys, Sonic Youth and Cat Power.
Gucci Mane is currently working on his upcoming studio album titled “Everybody Looking.” The LP will be released on July 22.