Earlier this year, IndieWire asked how Instagram’s new 60-second video feature might affect independent filmmaking, and the months since have seen a handful of promising answers. Not only has the social media app become a promotional tool for teaser trailers and a platform for hosting short films (just look at what Radiohead has been up to here), but it’s now going to be an official competition space for the Toronto International Film Festival.
TIFF organizers have announced today an exciting new filmmaking competition in partnership with Instagram that is asking all established and aspiring directors to submit 60-second short films onto the app using the hashtag #TIFFxInstagram. Applicants must also fill out a submission form, which you can locate here. The competition begins today, and the deadline for submissions is July 20, 2016.
“TIFF’s commitment to discovering and developing emerging filmmakers is unwavering,” said Piers Handling, Director and CEO of TIFF, in an official statement. “Our collaboration with Instagram is the perfect opportunity to celebrate the work of filmmakers from all over the world and discover up-and-coming talent through the world’s largest creative digital community.”
TIFF programmers will select 30 finalists, which will be showcased on TIFF’s website and Instagram channel from August 8-17. A six-person jury comprised of film industry professionals and influential Instagram community members will then select one winner. Judges include director Ava DuVernay, writer-director Xavier Dolan, music video director and photographer Nabil Elderkin, and stop-motion animation artist Rachel Ryle.
In addition to the jury awards, online audiences can vote for their favorite film by liking it on Instagram. The film with the most “likes” by August 17 will receive the Fan Favourite Award. Awards will be announced August 18.