WWE star and actor John Cena has teamed up with the production group Leftfield Entertainment for a development deal through which they will co-create and produce unscripted projects for television and digital platforms.
Cena and Leftfield are already developing several projects together. Some of their work include series set in the worlds of real estate and construction, as well as several others geared to both male and female audiences. The wrestler will executive produce via his Hard Nocks South production banner.
“Whether I’m in the ring for WWE or on a TV or film set, I approach all of my work the same way – with focus, authenticity and total commitment,” said Cena in a statement. “I’m eager to bring that same work ethic to the team at Leftfield, and to create new kinds of programming that can inspire and push people to be their best. I’m living proof of what you can accomplish when that happens.”
Leftfield Entertainment CEO David George added, “There’s nowhere you can go with John Cena without eliciting respect, pure joy and excitement from everyone he meets. Beyond his physical strength and presence, his humor, strength of character and genuine desire to give back always comes through. That’s an inspiring place from which to create entertainment content, so we’re extremely proud and happy to be in business with John.”
Cena has been keeping busy in the entertainment industry, he recently starred in Judd Apatow’s “Trainwreck” and the Amy Poehler and Tina Fey-starring comedy “Sisters.” He also did a video for the “Love Has No Labels” campaign where he reminded people of the true meaning of patriotism. Cena is also set to host the 2016 ESPY Awards, taking place tonight, July 13 on ABC, and The Teen Choice Awards, airing July 31.