Emma Watson’s star power couldn’t help her latest film, “The Colony,” in the UK. According to figures released by the British Film Institute, the drama only made £47, or about $60, in its opening weekend. The numbers came from three cinemas that reported sales figures to the measurement agency Rentrak.
“The Colony” tells the story of Lena (Watson), a young woman who infiltrates Colonia Dignidad, a religious compound that serves as a cult and torture prison for the former Chilean dictator Augusto Pinochet, in order to find her boyfriend (Daniel Brühl) who was kidnapped.
According to The Telegraph, the thriller was released in just five cinemas operated by Reel Cinemas last Friday and was also available to stream on demand. The ticket prices for the theaters suggested that only seven people paid to see the film over the weekend. The distributor hopes to make more money from home streaming than the traditional theater viewings.
“The Colony,” directed by Florian Gallenberger, was premiered at the Toronto Film Festival to lukewarm reviews (it debuted under the title “Colonia,” though the title was changed for UK release). Since Watson left her “Harry Potter” days behind, she has starred in films such as “The Perks of Being a Wallflower,” “Noah” and “The Bling Ring.” She can be seen next as Belle in Disney’s live-action feature “Beauty and The Beast,” in theaters March 17, 2017.
Watch the trailer for “The Colony” below: