YouTube has offered the world many wonderful things — cat videos, easily digestible TV clips, and finally, old TV commercials. These commercials function as interesting time capsules of a different time in American life, and serve as a neat reminder of the cultural moment’s short-lived relevancy, i.e. what’s normal now will seem outdated and strange to future generations. Naturally, these old commercials are open to parody, but that doesn’t make it an easy. As any true parodic artist will tell you, it takes a true fan of the genre to do it well. Look no further than the YouTube channel Chainsaw Estates, who has created a parody of a 1980s commercial for a board game version of Stanley Kubrick’s classic horror film, “The Shining.”
The commercials pays tribute to the 1980 film’s most famous moments, including the bloody elevator scene, the creepy hedge maze, and even the famous line “Danny’s not here, Mrs. Torrance.” The video itself retains the feel of those commercials, not just with the faded video quality, but also with the variety of tropes it employs — an inviting voiceover, peppy children, and overly loving parents. But as the final shot indicates, the “commercial” suggests that a cute, albeit misguided board game isn’t the only thing on the minds of its creators.
Check out the video below.