As part of last year’s XOXO Festival, Lisa Hanawalt of “BoJack Horseman” gave a moving presentation on her creative process and the years of work leading up her to breakthrough on the animated Netflix comedy. “I’m a bad artist. I’m lazy and untalented and bad” the production designer says as a self-deprecating introduction, though it’s quickly made clear that the emotions behind the statement are genuine: Hanawalt details the negative feelings that sometimes inspire her work, saying that “feeling like shit” is part of her process.
She then goes on to show the slogans for Subway (“food option”), Chevrolet (“I’m a big boy”) and McDonald’s (“I love something, is it this?”) that she would tweet at said corporations, partially as an exercise and partially to be a troll. Here and elsewhere, she’s consistently humorous and engaging.
Hanawalt also discusses agoraphobia, the “Baby Geniuses” podcast she co-hosts with Emily Heller and her lifelong obsession with horses (“they’re really dangerous and unpredictable, but I can’t help it”), which has, of course, played into “BoJack.” Watch the full presentation below.