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Female Screentime Disproportionate to Men Can Now Be Analyzed With New Technology

The Geena Davis Inclusion Quotient (GD-IQ) can analyze a 90-minute film in just 15 minutes.

Thelma & Louise

“Thelma & Louise”


It’s no secret that men and women aren’t exactly treated equally in the film industry, and new technology is allowing researchers to quantify at least one disparity: screentime. Mount Saint Mary’s University’s Geena Davis Institute on Gender in Media is set to announce the Geena Davis Inclusion Quotient (GD-IQ): “a tool that employs video- and audio-recognition technology, along with algorithms, to identify gender, speaking time and additional details about characters presented in films, television shows and other media,” reports the New York Times.

READ MORE: London’s National Film and Television School Launches New Initiatives to Bolster Female Directors

“The research is a tool to help inspire change,” said Madeline Di Nonno, chief executive of the Geena Davis Institute. “It’s not meant to criticize; it’s meant to have the facts so that content creators can be aware and learn from it.” The software is a quicker, automated means of data collection; it has the potential to analyze a 90-minute film with a higher degree of accuracy than a human in just 15 minutes.

READ MORE: Geena Davis Producing Documentary On Systemic Gender Inequality in Hollywood

The first round of research, which focused on the 200 most profitable live-action films released in 2014 and 2015, found that male characters were seen and heard about twice as often as their female counterparts.

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