“Avengers” director and “Buffy” creator Joss Whedon has launched Save the Day, a pro-Hillary Clinton Super PAC that’s encouraging people to vote and have their voices heard. In order to reach the most people, he and his organization will produce a series of comedy videos featuring famous Hollywood actors that persuades people to head to the ballot box as well as make them laugh. Watch the first video, “Important,” below, which features Scarlett Johansson, Robert Downey Jr., Mark Ruffalo, Martin Sheen, Don Cheadle, Julianne Moore, James Franco, Keegan-Michael Key, and more.
“It’s not about attacking because Donny’s real good at attacking himself,” says Whedon to The Hollywood Reporter. “It’s about getting people to vote, because it’s frightening the apathy that people are treating the most crucial election of their lifetimes with.”
Though Whedon admits that few people care about the opinions of actors, it’s less about their opinions and more about getting people to actually watch the video. “Seeing somebody famous makes people stop,” Whedon continues. “Seeing something funny makes people stop. Seeing something with emotion makes people stop. Those are the ways you can get to people.”
Whedon has reportedly stopped writing his next script to focus on the effort. His last film “Avengers: Age of Ultron” is available to watch on home video and streaming platforms.