Now this is a man who really loves his whiskey. It was announced in August that Matthew McConaughey would act as the new creative director for Kentucky bourbon brand Wild Turkey. The fruits of his liquor-inspired labor have been revealed today in his first commercial. The piece serves as the actor’s TV directorial debut, which he also stars in and narrates.
“We’re not in a rush to be the most popular, we’re not in a rush not to be,” McConaughey purrs in “Wild Turkey: The Journey Begins.” After a generous pour of bourbon into an ice-filled glass, the camera glides through a raucous dance club to an open southern field at dusk, presumably Kentucky, where the party continues. The bourbon is then delivered to McConaughey, who is jamming on a piano, by the shadow of a curly haired woman.
McConaughey is said to have been involved in everything from the script to the music.
Besides his recent venture into advertising, the Texan actor recently starred in this summer’s “Free State of Jones” and is toplining this winter’s “Gold.”