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Harmony Korine Directs Stephen Curry in Dark, Neon-Hued Under Armour Ad

Korine previously directed ads for Yves Saint Laurent and Supreme.

Stephen Curry Harmony Korine


In between working on his upcoming features, “The Trap,” with Benicio del Toro and Al Pacino, and “Tampa,” an adaptation of Alissa Nutting’s novel by the same name, Harmony Korine directed NBA MVP Stephen Curry in a new Under Armour advertisement titled “Make That Old.”

Set to “Nobody Knows” by T.L. Barrett and the Youth for Christ Choir, the spot features young fans commenting on the Golden State Warriors player about how he was criticized for being too small, living in his father’s shadow, then praising him for his achievements. Curry then enters a glowing neon pink court, dribbles, does some practice runs and continues to train.

The commercial, which has the Harmony-style dark, gritty, neon vibe, is meant to promote Curry’s newest shoe in his sneaker line. It’s also a way to show that he’s put the Warriors’ loss in the 2016 NBA Finals behind him. His goal for this new season: To “make that old” news.

READ MORE: Harmony Korine Directs Sultry Ad For Yves Saint Laurent Fragrance

Korine is best known as the director of “Spring Breakers” and the cult classics “Gummo” and “Julien Donkey-Boy.” The indie helmer has also directed ads for Yves Saint Laurent, Dior and for the apparel brand Supreme. His credits also include music video for Rihanna, The Black Keys and Sonic Youth.

Check out the ad below.


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