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MTV Builds ‘Beyond The Wall’ Video Installation In New York’s Herald Square

The 35-foot interactive video wall highlights stories on immigration, identity and diversity in America.




In honor of Columbus Day/Indigenous Peoples’ Day, MTV will unveil “Beyond The Wall,” a 10″ foot x 35″ foot interactive video installation in New York’s Herald Square that showcases stories of artists, activists and young people on immigration, identity and diversity in America. The one-day installation features testimonials from dozens of participants including Diane Guerrero (“Orange is the New Black”), Arturo Castro (“Broad City”), Amani Alkhat (MuslimGirl.net), and Cristela Alonzo (“Cristela”) alongside real-time user submissions posted to social platforms using #BeyondTheWall. Visitors to “Beyond the Wall” are invited to interact with a touchscreen to “break down the wall” to unlock the human stories that reflect the diversity of the American experience.

READ MORE: MTV To Premiere Opioid Addiction Documentary Featuring Macklemore and President Barack Obama

“Young people are tired of politics as usual during the 2016 election and want real change on the issues they care about most,” said Ronnie Cho, Vice President of Public Affairs at MTV. “This symbolic border wall installation is a powerful way for our audience to go beyond the rhetoric, beyond the talking points and beyond the wall, towards a more meaningful conversation about issues that are at the heart of this election cycle and are core to defining who we want to be as a country.”

All videos are available via an interactive digital wall at the ElectThis website, where users can also share their own story and find ways to take real action on the issues, with a special emphasis on registering and voting in the 2016 election.

“Beyond The Wall” is a non-partisan collaboration of organizations including the Anti-Defamation League, Asian Americans Advancing Justice, Change.org, Define American, Immigration Equality, Muslim Advocates, National Congress of American Indians, National Council of La Raza, South Asian Americans Leading Together and Southern Poverty Law Center.

READ MORE: ‘American Male’ Exclusive Debut: MTV Tackles Privilege In Three Digital Shorts

“Beyond The Wall” is the latest initiative of MTV’s Elect This campaign. Over two million actions have been taken via the campaign, which empowers Millennials to engage on the issues that matter to them during the 2016 election via on-air specials and digital tools.

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