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Rainn Wilson’s SoulPancake Acquired by Participant Media

The companies join forces to offer audiences positive and inspirational content across all platforms.



SoulPancake, Rainn Wilson’s entertainment company that has given audiences inspiring and uplifting webs series like “Kid President” and “The Science of Happiness,” has been acquired by Participant Media. The companies are joining forces to create and distribute content that inspires and compels social change.

“SoulPancake truly aligns with Participant’s model of creating inspiring entertainment that compels global awareness and action,” said Participant Media CEO David Linde in a press release. “Rainn, Shabnam [Mogharabi], and their team have thrived by creating immensely popular, shareable, and optimistic properties that connect with a large audience, and together we look forward to integrating and expanding their digital video content into a global platform that is thematically and mission aligned and thus stronger and more successful together.”

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Founded in 2009 by “The Office” alum, SoulPancake has amassed more than 300 million video views, reaches more than 8.8 million social media fans, and has 1.7 million YouTube subscribers.

“I created SoulPancake seven years ago with some friends to produce inspiring content and explore what it means to be human,” Wilson said. “I’m proud of what we’ve built and thrilled to begin working with Participant in SoulPancake’s next chapter. Plus, they gave me a reusable, BPA-free water bottle and introduced me to Al Gore.”

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SoulPancake’s staff will remain located at its existing Los Angeles headquarters, with Wilson continuing to guide the creative direction of the company, as well as provide broader creative input on Participant digital content and impact campaigns.

Watch Wilson’s video announcement below:

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