The black-and-white video is directed by “Selma” cinematographer Bradford Young and is an abstract piece that hopes to share a powerful message. The clip features several different scenes like Common rapping on an empty street with a drummer, young children learning in a park, a woman singing and standing at a memorial for Freddie Gray, and more. The track also features Stevie Wonder, not present in the video, singing the bridge.
The rap touches on key topics that are relevant in today’s society including the Black Lives Matter movement. It features versus like, “We hold these truths to be self-evident/All men and women are created equal/Including black Americans” and “I wish the hating will stop (war!) and the battle with us/I know that Black Lives Matter, and they matter to us/These are the things we gotta discuss.”
The multi-faceted rapper, actor and philanthropist stated in an interview with Power 105.2 that his new album, “Black America Again,” is a call-to-action, hoping to change the perception of the African-American community, spread love and celebrate who we are.
Check out the video below.